Report layoutsSAMPLE REPORTStart free trial

Actual report. Sample data.

This page runs the same report engine that builds your clients’ PDFs and live report links. Only the figures are different: Data shown is illustrative and does not represent an actual client. Northstar Home Services is a fictional business at northstarhomeservices.example, reported for Aug 1 – Aug 31, 2026.

What’s in this sample (16 sections)
  • 1.Cover & reporting period
  • 2.Website audit score & KPI overview
  • 3.Google Search Console performance
  • 4.Top search queries
  • 5.Top landing pages
  • 6.Google Analytics overview
  • 7.Traffic channels & goal completions
  • 8.Audience, devices & browsers
  • 9.Geographic breakdown
  • 10.Organic keyword growth & SERP features
  • 11.New and improved keywords
  • 12.Keyword tracking & rank history
  • 13.Backlink profile, trend & link velocity
  • 14.Anchor text distribution
  • 15.CTR opportunities
  • 16.Campaign activity log

A real report is assembled from the full section catalogue and routinely runs far longer. This is a curated cut so the page stays quick to load.

Print this page to get the PDF version — the page carries the same A4 print rules the generated PDF does.

The report is laid out at A4 width — scroll it sideways to read the full page.

SAMPLE REPORT
Demo Agency

northstarhomeservices.example

Aug 1 – Aug 31, 2026
Digital Performance Report

Data shown is illustrative and does not represent an actual client. Prepared for Northstar Home Services, a fictional business, so that the layout can be shown in public without exposing a client’s data.

Demo Agency
Sample data · not an actual client

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Website Audit ScoreCompleted
94
Technical
96
On-Page
92
Content
95
Performance
89
Security
100

148

Pages

7

Errors

42

Warnings

61

Total

Last audit: 29/08/2026

24 / 670

Total Keywords

tracked / organic

3 / 23

Top 3 Rankings

tracked / organic

10 / 45

Top 10 Rankings

tracked / organic

18.4K

Organic Traffic

+32.7%

386.0K

Visibility

3.2K

Total Backlinks

428

Referring Domains

Google Search Console

Search performance data

Aug 1, 2026 – Aug 31, 2026

Total Clicks

+22%

4.8K

vs 3.9K prev. period

Total Impressions

+20%

386.0K

vs 321.5K prev. period

Average CTR

+1%

1.24%

vs 1.23% prev. period

Avg Position

-13%

18.6

vs 21.4 prev. period

05010014919903.9K7.8K11.7K15.6KAug 1Aug 7Aug 13Aug 19Aug 25Aug 31ClicksImpressionsprev. period

Top Queries

14 queries

3,126 clicks
QueryClicksImprCTRPos

emergency plumber chicago

61221,4002.9%4.2

water heater repair chicago

43818,9002.3%5.1

drain cleaning service

35524,6001.4%8.7

plumbing repair near me

30231,2001.0%11.4

local plumbing company

26816,4001.6%7.9

same day plumber

24112,8001.9%6.5

commercial plumbing services

19614,9001.3%9.8

burst pipe repair chicago

1749,6001.8%6.9

sump pump installation

15111,7001.3%10.2

sewer line inspection cost

11813,4000.9%13.6

tankless water heater install

10410,2001.0%12.1

northstar home services

881,1807.5%1.4

northstar plumbing chicago

517606.7%1.8

frozen pipe prevention tips

287,8000.4%17.9

Top Pages

9 pages

3,613 clicks
PageClicksImprPos

/

1,08462,4009.1

/services/

48628,90010.4

/services/water-heater-repair/

45224,1007.2

/services/drain-cleaning/

39826,8008.6

/locations/chicago/

36119,7006.8

/services/emergency-plumbing/

28917,3007.6

/blog/how-to-prevent-frozen-pipes/

21421,60014.2

/services/sewer-line-repair/

17312,90011.3

/contact/

1565,4005.4

Google Analytics

Website analytics overview

Sessions

+15%

18.4K

vs 16.0K prev. period

Users

+15%

14.9K

vs 12.9K prev. period

New Users

+14%

11.2K

vs 9.8K prev. period

Pageviews

+19%

47.0K

vs 39.6K prev. period

Pages/Session

+3%

2.6

vs 2.5 prev. period

Bounce Rate

0%

41.75%

vs 41.96% prev. period

Avg Duration

2:51

Conversions

+23%

612

vs 498 prev. period

Sessions & Users Over Time · current vs prev. period

0211423634845Aug 1Aug 5Aug 9Aug 13Aug 18Aug 22Aug 26Aug 31SessionsUsersprev. period

Users by Channel Over Time

080159239318Aug 1, 2026Aug 5, 2026Aug 9, 2026Aug 13, 2026Aug 18, 2026Aug 22, 2026Aug 26, 2026Aug 31, 2026
Organic Search
Direct
Paid Search
Referral
Organic Social
Email

Users by Channel

Organic Search7.7KDirect3.1KPaid Search1.9KReferral892Organic Social743Email446

Conversions by Channel

Organic Search318 (52.0%)Paid Search121 (19.8%)Direct96 (15.7%)Referral33 (5.4%)Organic Social28 (4.6%)Email16 (2.6%)

Channel Breakdown

All engagement metrics per channel · current vs previous period

Traffic mix · share of users

14,860 total

Organic Search52%
Direct21%
Paid Search13%
Referral6%
Organic Social5%
Email3%
Organic Search
7,727▲15.1%Users

Sessions

9,578▲15.3%

Eng. sessions

6,512▲15.3%

Event count

44,060▲15.3%

Key events

318▲22.8%

Eng. rate

68.0%▼0.0%

Avg eng. time

3:180.0%

Eng./user

0.84▲0.1%

Events/sess.

4.60▲0.0%
Direct
3,120▲15.1%Users

Sessions

3,868▲15.3%

Eng. sessions

2,361▲15.5%

Event count

15,858▲15.2%

Key events

96▲23.1%

Eng. rate

61.0%▲0.2%

Avg eng. time

2:420.0%

Eng./user

0.76▲0.3%

Events/sess.

4.10▼0.0%
Paid Search
1,932▲15.1%Users

Sessions

2,395▲15.3%

Eng. sessions

1,316▲15.4%

Event count

8,144▲15.4%

Key events

121▲23.5%

Eng. rate

54.9%▲0.1%

Avg eng. time

2:010.0%

Eng./user

0.68▲0.3%

Events/sess.

3.40▲0.0%
Referral
892▲15.1%Users

Sessions

1,105▲15.2%

Eng. sessions

705▲15.2%

Event count

4,754▲15.2%

Key events

33▲22.2%

Eng. rate

63.8%▼0.0%

Avg eng. time

2:550.0%

Eng./user

0.79▲0.1%

Events/sess.

4.30▼0.0%
Organic Social
743▲15.0%Users

Sessions

921▲15.3%

Eng. sessions

434▲14.5%

Event count

2,672▲15.2%

Key events

28▲21.7%

Eng. rate

47.1%▼0.7%

Avg eng. time

1:360.0%

Eng./user

0.58▼0.4%

Events/sess.

2.90▼0.0%
Email
446▲15.2%Users

Sessions

553▲15.4%

Eng. sessions

400▲15.6%

Event count

2,824▲15.5%

Key events

16▲23.1%

Eng. rate

72.3%▲0.1%

Avg eng. time

3:440.0%

Eng./user

0.90▲0.3%

Events/sess.

5.11▲0.0%

Audience & Devices

Device breakdown, user composition & browsers

18.4Ksessions
mobile
61.0%

Sessions

11,235

Users

9,160

Bounce

45.2%

Conv

331

desktop
33.1%

Sessions

6,088

Users

4,869

Bounce

37.1%

Conv

249

tablet
6.0%

Sessions

1,097

Users

831

Bounce

41.8%

Conv

32

Total Users

14.9K

New Users

11.2K

Returning Users

3.6K

New User %

75.6%

Top Browsers

Browser and operating system breakdown

Browser (OS)SessionsUsers% of Total
Chrome (Android)6,4205,18034.9%
Safari (iOS)5,2404,26028.4%
Chrome (Windows)3,1802,51017.3%
Safari (macOS)1,4601,1807.9%
Edge (Windows)1,0908605.9%
Chrome (macOS)5604503.0%
Firefox (Windows)2902401.6%
Samsung Internet (Android)1801801.0%

Geographic Breakdown

Traffic by country and city

12 locations

Top Countries by Sessions

United States17,870Canada310United Kingdom240

Traffic by City

City (Country)Sessions%UsersConversions
Chicago (United States)8,94048.5%7,180318
Naperville (United States)1,6208.8%1,31058
Evanston (United States)1,3107.1%1,05547
Oak Park (United States)1,1806.4%95241
United States (United States)1,1026.0%88912
Schaumburg (United States)9855.3%79534
Aurora (United States)8704.7%70029
Joliet (United States)7424.0%59825
Milwaukee (United States)6163.3%49721
Indianapolis (United States)5052.7%40816
Toronto (Canada)3101.7%2508
London (United Kingdom)2401.3%2263

Organic Keyword Growth

Keywords ranking in Google over time

Nov 2025

319

Current

670

636 organic34 SERP

Growth

+351

Growth %

+110.0%

Campaign Start0168335503670Sep 2025Oct 2025Dec 2025Jan 2026Mar 2026Apr 2026Jun 2026Aug 2026
Top 3
4-10
11-20
21-50
51-100
SERP Features
Pre-Campaign

SERP Features

Total: 34Owned: 16Opportunities: 18
People Also Ask
94 owned5 opp
Local Pack
76 owned1 opp
Featured Snippet
52 owned3 opp
Image Pack
52 owned3 opp
AI Overview
41 owned3 opp
Video Results
41 owned3 opp

Top 20 New Keywords

KeywordPosChangeVolumeTrafficURL
emergency water heater replacementNEW12—72041/services/water-heater-repair/
plumber open sunday chicagoNEW17—59022/services/emergency-plumbing/
pipe insulation serviceNEW21—48014/blog/how-to-prevent-frozen-pipes/
commercial drain maintenanceNEW24—39011/services/drain-cleaning/
water line replacement costNEW28—1,10018/services/sewer-line-repair/
licensed plumber evanstonNEW31—3208/locations/chicago/
how to unclog a main drainNEW36—2,90024/blog/how-to-prevent-frozen-pipes/
plumbing maintenance planNEW44—6406/services/

Top 20 Improved Keywords

KeywordPosChangeVolumeTrafficURL
burst pipe repair chicago5+2688044/services/emergency-plumbing/
sump pump installation11+221,10020/services/
drain cleaning service6+213,600180/services/drain-cleaning/
same day plumber4+181,60080/services/emergency-plumbing/
commercial plumbing services8+181,90095/services/
tankless water heater install12+171,00018/services/water-heater-repair/
water heater repair chicago3+162,900377/services/water-heater-repair/
plumbing repair near me9+156,600330/services/
24 hour plumber chicago10+151,30065/services/emergency-plumbing/
emergency plumber chicago2+124,400572/services/emergency-plumbing/
local plumbing company7+112,100105/
northstar home services1+272094/

Keyword Tracking

24 tracked keywords

24

Keywords Up

since start

3/24

In Top 3

↑3 since start

10/24

In Top 10

↑10 since start

18/24

In Top 20

↑18 since start

21/24

In Top 30

↑21 since start

24/24

In Top 100

↑24 since start

Keywords in top positions for the last 30 days

Keyword Rank History

Rank over time per keyword — #1 at the top; dashed guides at Top 3 and Page 1

★ northstar home services
1
Chicago, IL • Vol 720 • Lifetime ▲2
#1#6#11#16#21 Top 3 Page 1 #1 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
★ emergency plumber chicago
2
Chicago, IL • Vol 4,400 • Lifetime ▲12
#1#6#12#17#22 Top 3 Page 1 #2 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
★ water heater repair chicago
3
Chicago, IL • Vol 2,900 • Lifetime ▲16
#1#7#12#18#23 Top 3 Page 1 #3 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
same day plumber
4
Chicago, IL • Vol 1,600 • Lifetime ▲18
#1#8#14#21#27 Top 3 Page 1 #5 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
burst pipe repair chicago
5
Chicago, IL • Vol 880 • Lifetime ▲26
#1#11#20#30#39 Top 3 Page 1 #6 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
★ drain cleaning service
6
Chicago, IL • Vol 3,600 • Lifetime ▲21
#1#9#18#26#34 Top 3 Page 1 #6 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
local plumbing company
7
Chicago, IL • Vol 2,100 • Lifetime ▲11
#3#9#15#21#27 Top 3 Page 1 #7 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…
commercial plumbing services
8
Chicago, IL • Vol 1,900 • Lifetime ▲18
#2#10#17#25#32 Top 3 Page 1 #8 Jun 2026Jun 2026Jul 2026Jul 2026Aug 2026Aug 2026
You citywideplumbingco.examp…lakeshoredrainpros.examp…midwesthomeservices.exam…

Showing the top 8 of 24 tracked keywords (favorites & best-ranked first) to keep the report readable.

Backlink Profile

Domain authority & link metrics

Domain Rank

44

Total Backlinks

3.2K

Referring Domains

428

DoFollow Links

2.4K

Spam Score

4%

Root Domains

391

Ref. Pages

3.0K

Unique IPs

402

Subnets

358

Broken Links

12

DoFollow / NoFollow Ratio

DoFollow 75.7%
NoFollow 24.3%
DoFollow: 2.4K
NoFollow: 774
Sponsored: 26
UGC: 58

Backlinks Trend

01.6K3.2K0214428Sep 1Nov 1Jan 1Mar 1May 1Aug 1BacklinksDomains

TLD Distribution

.com2,148 (67.5%).org318 (10.0%).net214 (6.7%)4other191 (6.0%)5.io96 (3.0%)6.co84 (2.6%)7.us71 (2.2%)8.biz38 (1.2%)9.info24 (0.8%)

Geographic Distribution

US2,412 (75.8%)CA231 (7.3%)GB186 (5.8%)4AU118 (3.7%)5DE87 (2.7%)6Other86 (2.7%)7IN64 (2.0%)

Link Velocity

New Links

+1.7K

Lost Links

-560

Net Links

+1.2K

New Domains

+216

Lost Domains

-82

Net Domains

+134

04386128171Sep 1Nov 1Jan 1Mar 1May 1Aug 1GainedLost

Net Change Ratio

Backlinks1,727 gained / 560 lost
76% gained24% lost
Referring Domains216 gained / 82 lost
72% gained28% lost

Top Anchors (12)

1northstar home services412 links
2plumber chicago268 links
3emergency plumbing214 links
4read more186 links
5northstarhomeservices.example174 links
6water heater repair151 links
7local plumber132 links
8click here118 links
9drain cleaning chicago96 links
10(no anchor text)88 links
11plumbing services74 links
12learn more63 links

CTR Opportunities

QueryImpressionsClicksCTRPositionPotential Clicks
plumbing repair near me31.2K3020.97%11.4+634
drain cleaning service24.6K3551.44%8.7+1.6K
emergency plumber chicago21.4K6122.86%4.2+1.1K
water heater repair chicago18.9K4382.32%5.1+1.1K
local plumbing company16.4K2681.63%7.9+1.0K
commercial plumbing services14.9K1961.32%9.8+996
sewer line inspection cost13.4K1180.88%13.6+284
same day plumber12.8K2411.88%6.5+783
sump pump installation11.7K1511.29%10.2+200
tankless water heater install10.2K1041.02%12.1+202
burst pipe repair chicago9.6K1741.81%6.9+594
frozen pipe prevention tips7.8K280.36%17.9+206

Campaign Activity

Total: 24h 10m
DateCategoryActivityStatusTimeNotesFile
Aug 4, 2026Technical SEOTechnical SEO AuditCompleted3hFull crawl reviewed; crawl-depth and redirect chains cleared.—
Aug 5, 2026On-Page SEOMeta Title OptimizationCompleted2hTitles and descriptions rewritten across the service templates.—
Aug 7, 2026Technical SEOSchema Markup ImplementationCompleted2h 30mLocalBusiness and Service schema added and validated.—
Aug 10, 2026On-Page SEOInternal Linking UpdateCompleted1h 35mService pages cross-linked from the location hub.—
Aug 12, 2026ContentContent OptimizationCompleted2h 45mTwo service pages expanded against the top-ranking set.—
Aug 14, 2026Local SEOLocal Citation SubmissionCompleted1h 50mNAP submitted to eight directories; duplicates flagged.—
Aug 17, 2026Technical SEOBroken Link FixCompleted1hSeven internal 404s repointed; one external link removed.—
Aug 19, 2026Off-Page SEOLink OutreachWorking3h 20mOutreach round two in progress; three placements confirmed.—
Aug 21, 2026Technical SEOCore Web Vitals ReviewCompleted2h 15mLCP improved on the homepage after image preloading.—
Aug 24, 2026On-Page SEOImage Alt Text PassCompleted1h 10mAlt text added to gallery and service imagery.—
Aug 26, 2026Technical SEOXML Sitemap RefreshAlready Set30mSitemap already auto-generating; submission re-verified.—
Aug 28, 2026ContentBlog Post BriefSuggested45mSeasonal maintenance topic proposed for next cycle.—
Aug 31, 2026ReportingMonthly Reporting & ReviewCompleted1h 30mReport assembled and walked through with the client.—