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Northstar Home ServicesDigital Performance Report · Aug 1 – Aug 31, 2026SAMPLE

SAMPLE REPORT

Demo Agency

northstarhomeservices.example

Aug 1 – Aug 31, 2026

Digital Performance Report

Data shown is illustrative and does not represent an actual client. Prepared for Northstar Home Services, a fictional business, so that the layout can be shown in public without exposing a client’s data.

Demo Agency

Sample data · not an actual client

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Website Audit ScoreCompleted

Technical

On-Page

Content

Performance

Security

100

148

Pages

Errors

Warnings

Total

Last audit: 29/08/2026

24 / 670

Total Keywords

tracked / organic

3 / 23

Top 3 Rankings

tracked / organic

10 / 45

Top 10 Rankings

tracked / organic

18.4K

Organic Traffic

+32.7%

386.0K

Visibility

3.2K

Total Backlinks

428

Referring Domains

Sent from reports@youragency.com

Northstar Home ServicesSearch Console · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Google Search Console

Search performance data

Aug 1, 2026 – Aug 31, 2026

Total Clicks

+22%

4.8K

vs 3.9K prev. period

Total Impressions

+20%

386.0K

vs 321.5K prev. period

Average CTR

+1%

1.24%

vs 1.23% prev. period

Avg Position

-13%

18.6

vs 21.4 prev. period

Top Queries

14 queries

3,126 clicks

Query	Clicks	Impr	CTR	Pos
emergency plumber chicago	612	21,400	2.9%	4.2
water heater repair chicago	438	18,900	2.3%	5.1
drain cleaning service	355	24,600	1.4%	8.7
plumbing repair near me	302	31,200	1.0%	11.4
local plumbing company	268	16,400	1.6%	7.9
same day plumber	241	12,800	1.9%	6.5
commercial plumbing services	196	14,900	1.3%	9.8
burst pipe repair chicago	174	9,600	1.8%	6.9
sump pump installation	151	11,700	1.3%	10.2
sewer line inspection cost	118	13,400	0.9%	13.6
tankless water heater install	104	10,200	1.0%	12.1
northstar home services	88	1,180	7.5%	1.4
northstar plumbing chicago	51	760	6.7%	1.8
frozen pipe prevention tips	28	7,800	0.4%	17.9

Top Pages

9 pages

3,613 clicks

Page	Clicks	Impr	Pos
/	1,084	62,400	9.1
/services/	486	28,900	10.4
/services/water-heater-repair/	452	24,100	7.2
/services/drain-cleaning/	398	26,800	8.6
/locations/chicago/	361	19,700	6.8
/services/emergency-plumbing/	289	17,300	7.6
/blog/how-to-prevent-frozen-pipes/	214	21,600	14.2
/services/sewer-line-repair/	173	12,900	11.3
/contact/	156	5,400	5.4

Sent from reports@youragency.com

Northstar Home ServicesAnalytics & audience · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Google Analytics

Website analytics overview

Sessions

+15%

18.4K

vs 16.0K prev. period

Users

+15%

14.9K

vs 12.9K prev. period

New Users

+14%

11.2K

vs 9.8K prev. period

Pageviews

+19%

47.0K

vs 39.6K prev. period

Pages/Session

+3%

2.6

vs 2.5 prev. period

Bounce Rate

41.75%

vs 41.96% prev. period

Avg Duration

2:51

Conversions

+23%

612

vs 498 prev. period

Sessions & Users Over Time · current vs prev. period

Audience & Devices

Device breakdown, user composition & browsers

mobile

61.0%

Sessions

11,235

Users

9,160

Bounce

45.2%

Conv

331

desktop

33.1%

Sessions

6,088

Users

4,869

Bounce

37.1%

Conv

249

tablet

6.0%

Sessions

1,097

Users

831

Bounce

41.8%

Conv

Total Users

14.9K

New Users

11.2K

Returning Users

3.6K

New User %

75.6%

Top Browsers

Browser and operating system breakdown

Browser (OS)	Sessions	Users	% of Total
Chrome (Android)	6,420	5,180	34.9%
Safari (iOS)	5,240	4,260	28.4%
Chrome (Windows)	3,180	2,510	17.3%
Safari (macOS)	1,460	1,180	7.9%
Edge (Windows)	1,090	860	5.9%
Chrome (macOS)	560	450	3.0%
Firefox (Windows)	290	240	1.6%
Samsung Internet (Android)	180	180	1.0%

Sent from reports@youragency.com

Northstar Home ServicesKeyword rankings · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Organic Keyword Growth

Keywords ranking in Google over time

Nov 2025

319

Current

670

636 organic34 SERP

Growth

+351

Growth %

+110.0%

Top 3

4-10

11-20

21-50

51-100

SERP Features

Pre-Campaign

SERP Features

Total: 34Owned: 16Opportunities: 18

Top 20 Improved Keywords

Keyword	Pos	Change	Volume	Traffic	URL
burst pipe repair chicago	5	+26	880	44	/services/emergency-plumbing/
sump pump installation	11	+22	1,100	20	/services/
drain cleaning service	6	+21	3,600	180	/services/drain-cleaning/
same day plumber	4	+18	1,600	80	/services/emergency-plumbing/
commercial plumbing services	8	+18	1,900	95	/services/
tankless water heater install	12	+17	1,000	18	/services/water-heater-repair/
water heater repair chicago	3	+16	2,900	377	/services/water-heater-repair/
plumbing repair near me	9	+15	6,600	330	/services/
24 hour plumber chicago	10	+15	1,300	65	/services/emergency-plumbing/
emergency plumber chicago	2	+12	4,400	572	/services/emergency-plumbing/
local plumbing company	7	+11	2,100	105	/
northstar home services	1	+2	720	94	/

Keyword Tracking

24 tracked keywords

Keywords Up

since start

3/24

In Top 3

↑3 since start

10/24

In Top 10

↑10 since start

18/24

In Top 20

↑18 since start

21/24

In Top 30

↑21 since start

24/24

In Top 100

↑24 since start

Keywords in top positions for the last 30 days

Sent from reports@youragency.com

Northstar Home ServicesBacklink profile · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Backlink Profile

Domain authority & link metrics

Domain Rank

Total Backlinks

3.2K

Referring Domains

428

DoFollow Links

2.4K

Spam Score

Root Domains

391

Ref. Pages

3.0K

Unique IPs

402

Subnets

358

Broken Links

DoFollow / NoFollow Ratio

DoFollow 75.7%

NoFollow 24.3%

DoFollow: 2.4K

NoFollow: 774

Backlinks Trend

TLD Distribution

Geographic Distribution

Link Velocity

New Links

+1.7K

Lost Links

-560

Net Links

+1.2K

New Domains

+216

Lost Domains

-82

Net Domains

+134

Net Change Ratio

Backlinks1,727 gained / 560 lost

76% gained24% lost

Referring Domains216 gained / 82 lost

72% gained28% lost

Sent from reports@youragency.com

Northstar Home ServicesDigital Performance Report · Aug 1 – Aug 31, 2026SAMPLE

SAMPLE REPORT

Demo Agency

northstarhomeservices.example

Aug 1 – Aug 31, 2026

Digital Performance Report

Demo Agency

Sample data · not an actual client

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Website Audit ScoreCompleted

Technical

On-Page

Content

Performance

Security

100

148

Pages

Errors

Warnings

Total

Last audit: 29/08/2026

24 / 670

Total Keywords

tracked / organic

3 / 23

Top 3 Rankings

tracked / organic

10 / 45

Top 10 Rankings

tracked / organic

18.4K

Organic Traffic

+32.7%

386.0K

Visibility

3.2K

Total Backlinks

428

Referring Domains

Sent from reports@youragency.com

Northstar Home ServicesSearch Console · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Google Search Console

Search performance data

Aug 1, 2026 – Aug 31, 2026

Total Clicks

+22%

4.8K

vs 3.9K prev. period

Total Impressions

+20%

386.0K

vs 321.5K prev. period

Average CTR

+1%

1.24%

vs 1.23% prev. period

Avg Position

-13%

18.6

vs 21.4 prev. period

Top Queries

14 queries

3,126 clicks

Query	Clicks	Impr	CTR	Pos
emergency plumber chicago	612	21,400	2.9%	4.2
water heater repair chicago	438	18,900	2.3%	5.1
drain cleaning service	355	24,600	1.4%	8.7
plumbing repair near me	302	31,200	1.0%	11.4
local plumbing company	268	16,400	1.6%	7.9
same day plumber	241	12,800	1.9%	6.5
commercial plumbing services	196	14,900	1.3%	9.8
burst pipe repair chicago	174	9,600	1.8%	6.9
sump pump installation	151	11,700	1.3%	10.2
sewer line inspection cost	118	13,400	0.9%	13.6
tankless water heater install	104	10,200	1.0%	12.1
northstar home services	88	1,180	7.5%	1.4
northstar plumbing chicago	51	760	6.7%	1.8
frozen pipe prevention tips	28	7,800	0.4%	17.9

Top Pages

9 pages

3,613 clicks

Page	Clicks	Impr	Pos
/	1,084	62,400	9.1
/services/	486	28,900	10.4
/services/water-heater-repair/	452	24,100	7.2
/services/drain-cleaning/	398	26,800	8.6
/locations/chicago/	361	19,700	6.8
/services/emergency-plumbing/	289	17,300	7.6
/blog/how-to-prevent-frozen-pipes/	214	21,600	14.2
/services/sewer-line-repair/	173	12,900	11.3
/contact/	156	5,400	5.4

Sent from reports@youragency.com

Northstar Home ServicesAnalytics & audience · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Google Analytics

Website analytics overview

Sessions

+15%

18.4K

vs 16.0K prev. period

Users

+15%

14.9K

vs 12.9K prev. period

New Users

+14%

11.2K

vs 9.8K prev. period

Pageviews

+19%

47.0K

vs 39.6K prev. period

Pages/Session

+3%

2.6

vs 2.5 prev. period

Bounce Rate

41.75%

vs 41.96% prev. period

Avg Duration

2:51

Conversions

+23%

612

vs 498 prev. period

Sessions & Users Over Time · current vs prev. period

Audience & Devices

Device breakdown, user composition & browsers

mobile

61.0%

Sessions

11,235

Users

9,160

Bounce

45.2%

Conv

331

desktop

33.1%

Sessions

6,088

Users

4,869

Bounce

37.1%

Conv

249

tablet

6.0%

Sessions

1,097

Users

831

Bounce

41.8%

Conv

Total Users

14.9K

New Users

11.2K

Returning Users

3.6K

New User %

75.6%

Top Browsers

Browser and operating system breakdown

Browser (OS)	Sessions	Users	% of Total
Chrome (Android)	6,420	5,180	34.9%
Safari (iOS)	5,240	4,260	28.4%
Chrome (Windows)	3,180	2,510	17.3%
Safari (macOS)	1,460	1,180	7.9%
Edge (Windows)	1,090	860	5.9%
Chrome (macOS)	560	450	3.0%
Firefox (Windows)	290	240	1.6%
Samsung Internet (Android)	180	180	1.0%

Sent from reports@youragency.com

Northstar Home ServicesKeyword rankings · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Organic Keyword Growth

Keywords ranking in Google over time

Nov 2025

319

Current

670

636 organic34 SERP

Growth

+351

Growth %

+110.0%

Top 3

4-10

11-20

21-50

51-100

SERP Features

Pre-Campaign

SERP Features

Total: 34Owned: 16Opportunities: 18

Top 20 Improved Keywords

Keyword	Pos	Change	Volume	Traffic	URL
burst pipe repair chicago	5	+26	880	44	/services/emergency-plumbing/
sump pump installation	11	+22	1,100	20	/services/
drain cleaning service	6	+21	3,600	180	/services/drain-cleaning/
same day plumber	4	+18	1,600	80	/services/emergency-plumbing/
commercial plumbing services	8	+18	1,900	95	/services/
tankless water heater install	12	+17	1,000	18	/services/water-heater-repair/
water heater repair chicago	3	+16	2,900	377	/services/water-heater-repair/
plumbing repair near me	9	+15	6,600	330	/services/
24 hour plumber chicago	10	+15	1,300	65	/services/emergency-plumbing/
emergency plumber chicago	2	+12	4,400	572	/services/emergency-plumbing/
local plumbing company	7	+11	2,100	105	/
northstar home services	1	+2	720	94	/

Keyword Tracking

24 tracked keywords

Keywords Up

since start

3/24

In Top 3

↑3 since start

10/24

In Top 10

↑10 since start

18/24

In Top 20

↑18 since start

21/24

In Top 30

↑21 since start

24/24

In Top 100

↑24 since start

Keywords in top positions for the last 30 days

Sent from reports@youragency.com

Northstar Home ServicesBacklink profile · Aug 1 – Aug 31, 2026SAMPLE

Google Organic

Search performance, rankings & analytics for Northstar Home Services

Backlink Profile

Domain authority & link metrics

Domain Rank

Total Backlinks

3.2K

Referring Domains

428

DoFollow Links

2.4K

Spam Score

Root Domains

391

Ref. Pages

3.0K

Unique IPs

402

Subnets

358

Broken Links

DoFollow / NoFollow Ratio

DoFollow 75.7%

NoFollow 24.3%

DoFollow: 2.4K

NoFollow: 774

Backlinks Trend

TLD Distribution

Geographic Distribution

Link Velocity

New Links

+1.7K

Lost Links

-560

Net Links

+1.2K

New Domains

+216

Lost Domains

-82

Net Domains

+134

Net Change Ratio

Backlinks1,727 gained / 560 lost

76% gained24% lost

Referring Domains216 gained / 82 lost

72% gained28% lost

Sent from reports@youragency.com

Report sections to choose from: 211
Data sources they read: 18
Channel groups covered: 6
Reports generated to date: 29,963

Inside a report

Build it once.
Pick only what the client cares about.

Six groups, 211 sections. Counted straight out of the report builder, so the page can never promise a block that isn't in it.

SEO

Rankings, Search Console, site audits, backlinks and AI search visibility.

Google Organic · AI SEO Visibility · Local SEO · Bing SEO

Spend measured against real conversions, on every ad platform you run.

Google Ads · Bing Ads · Amazon Ads · YouTube Ads

Social

Audience, reach and the posts that actually worked.

Social · Meta Ads · LinkedIn Ads · Twitter / X · TikTok · Pinterest

Email Marketing

Campaigns with the revenue they produced attached.

Mailchimp · Klaviyo

CRM

Contacts, pipeline stages and appointments.

LeadConnector

E-commerce

Store revenue, orders and average order value.

Shopify

Sample report

Actual report.
Sample data.

Explore the same report your clients receive — generated with illustrative data to protect client privacy. It is the live report engine on this page, not a screenshot: the same components that build every PDF and every live report link.

SAMPLE REPORT · Data shown is illustrative and does not represent an actual client. Northstar Home Services is a fictional business, reported for Aug 1 – Aug 31, 2026.

The 16 pages in it

1Cover & reporting period
2Website audit score & KPI overview
3Google Search Console performance
4Top search queries
5Top landing pages
6Google Analytics overview
7Traffic channels & goal completions
8Audience, devices & browsers
9Geographic breakdown
10Organic keyword growth & SERP features
11New and improved keywords
12Keyword tracking & rank history
13Backlink profile, trend & link velocity
14Anchor text distribution
15CTR opportunities
16Campaign activity log

Every channel, same engine

Open a sample of any report you send.

Each one is the live report engine over its own illustrative data — the same layout your clients receive for that channel.

SEO report→Ads report→Social→Email→CRM→Local SEO→

White label

Your report.
Not ours.

Branding is set per organisation, so your agency, your sub-agencies and their clients can each send something that looks entirely their own.

See the whole thing re-skin →

Your logo and colours
On the cover, every section header and the footer.
Your domain
The live link is reports.youragency.com, not ours.
Your sending address
It arrives from you. Our name appears nowhere.

Delivery

You build the layout once.
It arrives every month on its own.

On a schedule

Daily, weekly or monthly, in the client's timezone.

To the right people

As many recipients as the account needs, per client.

As a PDF and a live link

One to file, one that stays current.

Archived automatically

Every send kept, so last quarter is one click away.

How scheduled reporting works →

See the reportbefore you send it.

northstarhomeservices.example

Google Organic

Google Organic

Google Search Console

Top Queries

Top Pages

Google Organic

Google Analytics

Sessions & Users Over Time · current vs prev. period

Audience & Devices

Top Browsers

Google Organic

Organic Keyword Growth

SERP Features

Top 20 Improved Keywords

Keyword Tracking

Keywords in top positions for the last 30 days

Google Organic

Backlink Profile

Backlinks Trend

TLD Distribution

Geographic Distribution

Link Velocity

Net Change Ratio

Build it once.Pick only what the client cares about.

SEO

Ads

Social

Email Marketing

CRM

E-commerce

Actual report.Sample data.

Open a sample of any report you send.

Your report.Not ours.

You build the layout once.It arrives every month on its own.

Stop building reports.Start growing your agency.

See the report
before you send it.

Build it once.
Pick only what the client cares about.

Actual report.
Sample data.

Your report.
Not ours.

You build the layout once.
It arrives every month on its own.

Stop building reports.
Start growing your agency.