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Social. Sample data.

A month of Facebook and Instagram — reach, engagement, follower growth, the posts that worked and who is actually following.It runs the same report engine that builds your clients’ PDFs — only the figures are different: Data shown is illustrative and does not represent an actual client. Northstar Home Services is a fictional business, reported for Aug 1 – Aug 31, 2026.

What’s in this sample (17 sections)
  • 1.Cover & reporting period
  • 2.Facebook performance KPIs
  • 3.Engagement & reach chart
  • 4.Organic vs paid reach
  • 5.Reaction types
  • 6.Page actions (calls, directions, website)
  • 7.Facebook follower growth
  • 8.Top performing posts
  • 9.All posts table
  • 10.Facebook audience demographics
  • 11.Instagram performance KPIs
  • 12.Instagram engagement breakdown
  • 13.Reach & impressions chart
  • 14.Instagram follower growth
  • 15.Content type performance
  • 16.Top Instagram posts
  • 17.Instagram audience demographics

Print this page to get the PDF version — it carries the same A4 print rules the generated PDF does.

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SAMPLE REPORT
Demo Agency

northstarhomeservices.example

Aug 1 – Aug 31, 2026
Digital Performance Report

Data shown is illustrative and does not represent an actual client. Prepared for Northstar Home Services, a fictional business, so that the layout can be shown in public without exposing a client’s data.

Demo Agency
Sample data · not an actual client

Facebook

Page performance, engagement & audience insights

6,776

Page Likes

6,956

Followers

+11% vs prev

119,900

Total Views

4.1%

Engagement Rate

4,901

Total Engagements

Views & Engagement Over Time

012,30024,600Aug 3Aug 9Aug 15Aug 21Aug 24ViewsEngagements

Reach Breakdown

Organic115,674 (78%)
Paid32,626 (22%)
Viral0 (0%)

Engagement Breakdown

Reactions5,180 (73%)
Comments1,240 (18%)
Shares640 (9%)

Reaction Types

3,640

Like

902

Love

284

Wow

196

Haha

108

Sorry

50

Anger

Page Actions

742

Website Clicks

486

Phone Calls

198

Directions

60

CTA Clicks

1,486

Total Actions

Follower Growth

6,956

Current

+812

New Followers

-96

Unfollows

+716

Net Growth

6,2566,6066,956Aug 1Aug 7Aug 13Aug 19Aug 25Aug 31

Top Performing Posts

photo
24,600

Top Views

Frozen pipes cost the average home $5,000. Here's the 10-minute check that preve

Aug 3
photo
1,279

Top Engagement

Same-day water heater swap in Oak Park — before and after.

Aug 6
photo
538

Most Reactions

Our team answered 1,204 emergency calls last month. Thank you, Chicago.

Aug 9
video
61

Most Shares

What that gurgling drain is actually telling you.

Aug 12
link
284

Most Clicks

Winter prep checklist for your basement.

Aug 18

All Posts (8)

ContentTypeViewsEng.React.Comm.ShareDateLink
Frozen pipes cost the average home $5,000. Here's ...photo24,6001,636742164118Aug 3—
Same-day water heater swap in Oak Park — before an...photo19,1001,27959612884Aug 6—
Our team answered 1,204 emergency calls last month...photo17,4001,05853814276Aug 9—
What that gurgling drain is actually telling you.video16,2001,0074629661Aug 12—
Meet Dana — 12 years on the tools, and the calmest...photo12,90078240411844Aug 15—
Winter prep checklist for your basement.link11,3007153187439Aug 18—
Why we always camera-scope before quoting a sewer ...video9,8005692766233Aug 21—
Five signs your sump pump is about to quit.photo8,6004902415827Aug 24—

Age & Gender

F.35-44
17%
M.35-44
16%
F.45-54
14%
F.25-34
13%
M.45-54
13%
M.25-34
12%
F.55-64
8%
M.55-64
8%

Top Countries

US
90%
CA
4%
GB
2%
AU
1%
IE
1%
DE
1%

Top Cities

Chicago, Illinois
61%
Naperville, Illinois
10%
Evanston, Illinois
8%
Oak Park, Illinois
7%
Schaumburg, Illinois
6%
Aurora, Illinois
5%
Joliet, Illinois
4%

Instagram

Content performance, reels & audience demographics

3,642

Followers

+15% vs prev

96,400

Total Reach

+27% vs prev

138,200

Impressions

+27% vs prev

4,820

Profile Views

+27% vs prev

6.9%

Engagement Rate

Likes

76%

5,052

Comments

6%

365

Saves

11%

756

Shares

7%

439

Reach & Impressions Over Time

03,2866,572Aug 1Aug 6Aug 11Aug 16Aug 21Aug 26Aug 31ReachImpressionsProfile Views

Follower Growth

3,642

Current

3,180

Period Start

+462

+14.5%

3,1913,4173,642Aug 1Aug 7Aug 13Aug 19Aug 25Aug 31

Content Type Performance

TypePostsAvg ReachAvg LikesAvg Comm.Avg SavesAvg Shares
REEL217,0001,18577181122
CAROUSEL_ALBUM114,8001,0427418692
VIDEO19,800642419648
IMAGE26,800499485628

Top Performing Posts

REEL
21,400

Top Reach

Burst pipe at 3am. Dry basement by 6am. ❄️

Aug 4
CAROUSEL_ALBUM
1,042

Most Liked

Before → after: 40-year-old cast iron, gone.

Aug 8
IMAGE
62

Most Comments

Team photo after a 14-hour storm shift.

Aug 24
REEL
148

Most Saved

The tool that finds a leak behind drywall.

Aug 12
VIDEO
48

Most Shared

Tankless install, start to finish.

Aug 16

All Posts (6)

ContentTypeReachLikesComm.SavesShareDateLink
Burst pipe at 3am. Dry basement by 6am. ❄️REEL21,4001,48696214168Aug 4—
Before → after: 40-year-old cast iron, gone.CAROUSEL_ALBUM14,8001,0427418692Aug 8—
The tool that finds a leak behind drywall.REEL12,6008845814876Aug 12—
Tankless install, start to finish.VIDEO9,800642419648Aug 16—
Your water heater has a birthday. Do you know it?IMAGE7,400486347431Aug 20—
Team photo after a 14-hour storm shift.IMAGE6,200512623824Aug 24—

Gender Split

Male: 47% (1,962)
Female: 53% (2,178)

Age Distribution

18-2413% (530)
25-3433% (1,354)
35-4429% (1,180)
45-5418% (726)
55-648% (350)

Top Countries

US
91%
CA
4%
GB
2%
AU
1%
IE
1%

Top Cities

Chicago, Illinois
64%
Naperville, Illinois
10%
Evanston, Illinois
9%
Oak Park, Illinois
7%
Schaumburg, Illinois
6%
Aurora, Illinois
5%