Mailchimp and Klaviyo side by side — sends, opens, clicks and the revenue each campaign and flow actually produced.It runs the same report engine that builds your clients’ PDFs — only the figures are different: Data shown is illustrative and does not represent an actual client. Northstar Home Services is a fictional business, reported for Aug 1 – Aug 31, 2026.
Print this page to get the PDF version — it carries the same A4 print rules the generated PDF does.
The report is laid out at A4 width — scroll it sideways to read the full page.
Data shown is illustrative and does not represent an actual client. Prepared for Northstar Home Services, a fictional business, so that the layout can be shown in public without exposing a client’s data.
Subscribers
8.4K
Sent Campaigns
5
Open Rate
38.21%
Click Rate
5.29%
Revenue
$27.7K
Active Auto.
3
| Audience | Members | Unsubs | Open Rate | Click Rate |
|---|---|---|---|---|
| Homeowners — Chicago metro | 7,140 | 214 | 37.2% | 5.8% |
| Commercial accounts | 986 | 31 | 41.2% | 7.1% |
| Past customers | 312 | 18 | 28.4% | 3.6% |
| Campaign | Sent | Recipients | Opens | Clicks | Revenue |
|---|---|---|---|---|---|
| Drain special — 20% off | Aug 18 | 8,366 | 3,680 (44.0%) | 604 (7.2%) | $9.1K |
| August maintenance reminder | Aug 5 | 8,420 | 3,452 (41.0%) | 486 (5.8%) | $6.2K |
| Storm prep checklist | Aug 11 | 8,390 | 3,104 (37.0%) | 412 (4.9%) | $4.9K |
| End-of-summer tune-up | Aug 30 | 8,318 | 2,912 (35.0%) | 371 (4.5%) | $4.0K |
| Referral programme launch | Aug 24 | 8,341 | 2,836 (34.0%) | 338 (4.1%) | $3.5K |
| Automation | Status | Emails | Sent | Opens | Clicks |
|---|---|---|---|---|---|
| New subscriber welcome | sending | 3 | 1,240 | 682 | 148 |
| Post-service follow-up | sending | 2 | 986 | 512 | 121 |
| Annual maintenance reminder | sending | 2 | 604 | 284 | 62 |
| Winback — 12 months quiet | paused | 1 | 318 | 96 | 14 |
| # | URL | Clicks |
|---|---|---|
| 1 | https://northstarhomeservices.example/services/water-heater-repair/ | 486 |
| 2 | https://northstarhomeservices.example/services/drain-cleaning/ | 412 |
| 3 | https://northstarhomeservices.example/contact/ | 338 |
| 4 | https://northstarhomeservices.example/blog/how-to-prevent-frozen-pipes/ | 284 |
| 5 | https://northstarhomeservices.example/services/emergency-plumbing/ | 241 |
| 6 | https://northstarhomeservices.example/locations/chicago/ | 196 |
| Name | Status | Visits | Unique | Subscribes | Conv. Rate |
|---|---|---|---|---|---|
| Book your autumn tune-up | published | 2,140 | 1,806 | 214 | 0.1% |
| Send a neighbour, get $50 | published | 1,284 | 1,042 | 96 | 0.1% |
Revenue
$30.1K
Orders
187
Avg Order Value
$161
Subscribers
8.2K
Live Flows
4
Open Rate
40.64%
Click Rate
8.60%
Emails Sent
24.4K
Opens
9.9K
Clicks
2.1K
| Name | Profiles |
|---|---|
| Newsletter | 6,420 |
| Maintenance plan members | 1,284 |
| Commercial enquiries | 486 |
| Campaign | Channel | Recipients | Opens | Clicks | Conv. | Revenue |
|---|---|---|---|---|---|---|
| Maintenance plan launch | 6,344 | 2,842 (44.8%) | 468 (7.4%) | 41 | $6.7K | |
| Emergency plumbing — winter push | 6,420 | 2,698 (42.0%) | 412 (6.4%) | 34 | $5.8K | |
| Water heater replacement offer | 6,380 | 2,486 (39.0%) | 386 (6.1%) | 29 | $5.0K | |
| Weekend drain special | sms | 2,180 | 0 (0.0%) | 214 (9.8%) | 18 | $2.9K |
| Flow | Status | Triggered | Delivered | Opens | Conv. | Revenue |
|---|---|---|---|---|---|---|
| Welcome series | live | 1,486 | 1,442 | 806 (55.9%) | 24 | $3.7K |
| Quote abandoned | live | 486 | 472 | 241 (51.1%) | 14 | $2.5K |
| Post-service review request | live | 1,204 | 1,178 | 712 (60.4%) | 19 | $2.1K |
| Annual service reminder | live | 312 | 304 | 148 (48.7%) | 8 | $1.3K |
| Winback | draft | 0 | 0 | 0 (0.0%) | 0 | $0 |