The Google Business Profile end to end — reviews and ratings, how customers found the listing, local pack rankings, and where the business is listed wrong.It runs the same report engine that builds your clients’ PDFs — only the figures are different: Data shown is illustrative and does not represent an actual client. Northstar Home Services is a fictional business, reported for Aug 1 – Aug 31, 2026.
Print this page to get the PDF version — it carries the same A4 print rules the generated PDF does.
The report is laid out at A4 width — scroll it sideways to read the full page.
Data shown is illustrative and does not represent an actual client. Prepared for Northstar Home Services, a fictional business, so that the layout can be shown in public without exposing a client’s data.
48.9K
Views
vs 39.9K prev. period
5.5K
Actions
vs 4.7K prev. period
1.5K
Website clicks
vs 1.3K prev. period
2.9K
Directions
vs 2.4K prev. period
1.2K
Phone calls
vs 1.0K prev. period
Search and Maps impressions · current vs prev. period
Website clicks, directions, and calls · current vs prev. period
Daily direction request trend · current vs prev. period
Calls by weekday · current vs prev. period
Search and Maps by device · current vs prev. period
Current
Prev. period
10
Total Reviews
4.3
★★★★☆
Avg Rating
80%
Response Rate
Sentiment breakdown
Came out at 2am for a burst pipe and had it dry by breakfast. Fair price, no drama.
Owner response
Thank you — we've shared this with the crew who did the work.
Explained every option for the water heater instead of pushing the priciest one.
Owner response
Thank you — we've shared this with the crew who did the work.
Great work, arrived toward the end of the window but called ahead.
Owner response
Thank you — we've shared this with the crew who did the work.
Third time we've used them for the building. Always tidy, always on time.
Owner response
Thank you — we've shared this with the crew who did the work.
Camera-scoped the sewer line before quoting. No surprises on the invoice.
Work was solid but it took two visits to get the right part.
Owner response
Thank you — we've shared this with the crew who did the work.
Saved us from a flooded basement during the storm. Cannot recommend enough.
Owner response
Thank you — we've shared this with the crew who did the work.
Honest quote and finished under estimate. Rare.
Good communication throughout the repipe.
Owner response
Thank you — we've shared this with the crew who did the work.
Booking got moved twice before anyone turned up.
Owner response
Thank you — we've shared this with the crew who did the work.
Name, Address, Phone consistency across directories
NAP Score
9
Consistent
3
Inconsistent
12
Total
| Directory | Name | Address | Phone | Website | Status |
|---|---|---|---|---|---|
| Google Business Profile | ✓ | ✓ | ✓ | ✓ | OK |
| Apple Maps | ✓ | ✓ | ✓ | ✓ | OK |
| Bing Places | ✓ | ✓ | ✓ | ✓ | OK |
| Yelp | ✓ | ✓ | ✓ | ✓ | OK |
| ✓ | ✓ | ✓ | ✓ | OK | |
| Angi | ✓ | ✗ | ✓ | ✓ | Issue |
| Thumbtack | ✓ | ✓ | ✓ | ✓ | OK |
| HomeAdvisor | ✓ | ✓ | ✗ | ✓ | Issue |
| Better Business Bureau | ✓ | ✓ | ✓ | ✓ | OK |
| Yellow Pages | ✗ | ✓ | ✓ | ✗ | Issue |
| Nextdoor | ✓ | ✓ | ✓ | ✓ | OK |
| Houzz | ✓ | ✓ | ✓ | ✓ | OK |
Google Maps / Local Pack rankings
8
Tracked
6
In Pack
3.8
Avg Rank
| Keyword | Volume | Rank | Change | Local Pack |
|---|---|---|---|---|
| emergency plumber chicago | 4,400 | 2 | 3 | In Pack |
| plumber near me | 6,600 | 3 | 3 | In Pack |
| water heater repair chicago | 2,900 | 1 | 2 | In Pack |
| drain cleaning service | 3,600 | 3 | 4 | In Pack |
| 24 hour plumber chicago | 1,300 | 2 | 2 | In Pack |
| sump pump installation | 1,100 | 6 | 3 | — |
| sewer line repair | 1,500 | 8 | 3 | — |
| commercial plumbing services | 1,900 | 5 | 3 | In Pack |