Why agencies move

Semrush is aimed at the person doing the work. Agency Dashboard is aimed at the thing that person owes the client on the first of the month — one report, every channel, your branding, sent automatically.

01

Everything Semrush reports on, plus everything it doesn't

Rankings, Search Console, audits and backlinks are all here — next to paid, local, social, email, CRM, e-commerce and AI search, for the same client, in the same PDF.

02

The report goes out with your name on it

Not a branded export from someone else's tool. Your logo and colours, your domain on the live link, your address in the From field — set per organisation, so resellers get their own.

03

You stop assembling reports on the last Friday of the month

Build the layout once per client, pick a cadence, and it writes and sends itself — and refuses to send if the numbers behind it are missing or stale.

Side by side
on the work you actually do.

Ad spend, social, email and store revenue in the same report
With SemrushPulled by hand from four other tabs, then pasted in beside the Semrush export.
With Agency DashboardAlready there — 17 connected accounts, synced nightly and on demand.
Google Business Profile calls, directions, reviews and grid rank
With SemrushSomewhere else entirely, if you track it at all.
With Agency DashboardA section in the same report, per location.
Whose brand the client sees
With SemrushYours only once you have rebuilt the Semrush output in your own deck.
With Agency DashboardYours from the start — logo, colours, your domain, your sending address.
Sub-agencies and resellers
With SemrushOne account, one identity.
With Agency DashboardEach organisation carries its own branding, on top of yours.
Getting it to the client
With SemrushExport, assemble, attach, send. Every client, every month.
With Agency DashboardComposes and sends itself on a cadence, and files a copy.
When the data is missing or stale
With SemrushIt exports anyway. You find out when the client does.
With Agency DashboardThe send is held, the sync is re-run, and it goes out an hour later.
What the client can check without emailing you
With SemrushNothing — the seat is yours.
With Agency DashboardA read-only portal scoped to their own projects.

Every row describes the work left on your desk, not Semrush's feature list — their product changes without telling us, and we would rather compare on the job than on a matrix that goes stale.

Leaving Semrush
— what actually changes.

Is white-label reporting an extra?

No. Branding is part of the platform, set per organisation — your logo, your colours, your domain and your sending address — and sub-agencies can carry their own identity on top of yours at no additional cost.

What do I gain by switching?

One report per client instead of an assembly job. Paid, local, social, email, CRM and e-commerce arrive alongside the SEO from the client's own accounts, the report carries your brand end to end, and it sends itself on the cadence you set.

Do I lose keyword research?

No — keyword explorer with search volume, difficulty, CPC, competition and intent, keyword suggestions, bulk analysis and 12-month volume trends are all included, plus a free keyword research tool anyone can use.