The core four

Track, audit, monitor,
then send it.

  • 01

    Rank Tracker

    Daily positions per location and language, desktop and mobile, with SERP features, movement over 1, 7 and 30 days and competitor rank history.

    See how it works →
  • 02

    Site Auditor

    Crawls the site and grades what it finds by severity — broken links, redirect chains, canonical problems, thin titles and descriptions.

    See how it works →
  • 03

    Backlink Monitor

    New and lost links with anchor text and source quality, so a disappearing profitable link is something you notice.

    See how it works →
  • 04

    Automated Reporting

    Build the layout once, pick a cadence, and it composes and sends itself under your brand — holding the send if the data is stale.

    See how it works →
In depth

What each one
actually does.

Keyword rank tracking

Positions are re-checked every day for any location and language, on desktop and mobile separately, and every check is kept — so a keyword's history is a chart, not a number that quietly changed.

Track by ZIP, city, state or country, include SERP features or ignore them, tag keywords the way the client thinks about them, and drop the table straight into a scheduled report.

See it in the product →

Backlink analysis

New and lost links, with the referring domain, the anchor text and the authority behind it — so a profitable link disappearing is something you find out about rather than discover months later.

The same figures sit in the competitor comparison, which is where a backlink profile actually means something: yours next to the two sites you keep losing to.

See it in the product →

Site audits

The crawler follows the site's own links and sitemap for up to 100 pages, then grades every finding critical, warning or notice — and records the checks that passed, so the report says what is right as well as what is broken.

Findings are grouped by category — technical, on-page, content, performance, security, images, mobile and links — and each one opens the pages it affects. It exports to PDF and Excel, or shares as a link.

See it in the product →

Reporting, on a schedule

Build the layout once, pick a cadence, and the report composes and sends itself under your brand. Every send is archived, so a client asking what you sent in March has an answer.

If a channel has not synced, the report holds rather than going out with a blank section — the failure mode that costs an agency a client is a confident report full of zeroes.

See it in the product →
Built for agencies

A toolkit is table stakes.
The rest is why you stay.

  • White label throughout

    Your logo, colours, domain and sending address — set per organisation, so resellers carry their own.

  • Agency and client seats

    Unlimited team members, plus a read-only portal scoped to each client's own projects.

  • Content and topic tooling

    Topic clusters mapped from real rankings, duplicate content detection, and drafting for the pages you're missing.

  • Access, per person

    Individual logins for your team and for each client, scoped to the projects and channels you decide they can see.

Questions

Frequently asked

Can I track historical SEO performance?

Yes. Every rank check is stored, so each keyword carries its own position history and charts over any window rather than only showing today. Search Console and Analytics sync daily and hold up to 25 months, so year-on-year comparisons come out of the same dashboard.

How does the site audit find technical issues?

It crawls like a search engine — following the site's own links and sitemap rather than a list you paste in — and runs each page against the technical checks that affect indexing and ranking: titles and descriptions, headings, canonicals, indexability, broken links and redirect chains, image alt text, page weight, load time, structured data and security headers. Each finding is graded by severity and tied to the pages it affects.

Can I analyse local SEO with it?

Yes. A geo-grid check runs the same query from 25 points across a radius and reports a visibility score, an average position and the number of points where the listing actually appears — plus the Google Business Profile metrics, so calls and direction requests sit beside the rankings.

Does it track AI search as well as Google?

It does. The same keywords are put to ChatGPT, Gemini, Perplexity and Google's AI Mode, and the report says which of them cite the client, in what position, and how often the brand is named in the answer. Ranking #1 on Google and being invisible in ChatGPT is now a normal result.

How is this different from Ahrefs or SE Ranking?

Those are research tools you use, then export from. This is a reporting platform your clients see: white-labelled dashboards, a client portal scoped to their own projects, and reports that send themselves. The SEO tooling is included rather than sold as a separate seat.

Is everything white-labelled?

Yes — your logo, your colours and your sending address, set per organisation, so a reseller carries their own brand rather than yours. The client portal, the PDF exports and the share links all follow it.