Sample output

This is what
your data looks like.

Every panel, column and score below is the one the tool produces — filled with example figures, so you can see the shape of the report before you run your own.

app.agencydashboard.biz/ppc-audit/…
D53/100

Significant opportunities to improve performance

Over 30 days this account spent $481.52 for 8 conversions at a $60.19 cost per conversion. Conversion tracking is live. We flagged 1 high-priority and 5 medium-priority issues, and 5 opportunities worth roughly $23.60 a period in recovered spend.

Client account · Search · 3 Aug – 1 Sep · Google Ads + GA4 + Search Console

Spend

$481.52

▼ 17.4%vs prev.

Clicks

195

▼ 17.0%vs prev.

Impressions

5,462

▼ 12.4%vs prev.

Conversions

8

▲ 166.7%vs prev.

Cost / conv.

$60.19

▼ 69.0%vs prev.

Conv. rate

4.10%

▲ 221.4%vs prev.

Priority action plan

8 items · top 3 shown
  1. 1
    GA4 Paid Search sessions far below Google Ads clickshigh

    Ads reported 195 clicks but GA4 saw only 1 Paid Search session (1%). Check auto-tagging (gclid), the Ads ↔ GA4 link, and landing-page redirects.

  2. 2
    Losing 83.7% of impression share to Ad Rankmedium

    Search impression share is 10%. An estimated 202 clicks a month are going to competitors because of rank, not budget.

  3. 3
    $23.60 of spend produced no conversionsmedium

    4.9% of spend went to zero-conversion campaigns and to search terms with clicks but no conversions.

Thirty days of a Google Ads account, scored 53/100 and graded. Example data.

How it works

Three steps.
Then it's a report you can send.

  1. 01

    Connect the account

    Read-only. Nothing in the account is changed by the audit.

  2. 02

    It reads the whole structure

    Campaigns, ad groups, keywords, search terms, match types and settings — not just the headline numbers.

  3. 03

    Findings, priced

    Each finding carries the spend behind it, so the conversation with the client is about money rather than about settings.

In detail

Everything it checks,
and why it matters.

  • Read-only

    It reads the account and changes nothing. No campaign is paused, no bid is touched.

  • Spend with no conversions

    By campaign, ad group and keyword — the money going nowhere, named.

  • Search terms to negate

    What people actually typed, and which of it you should stop paying for.

  • Match type and bidding

    Broad match bleeding budget, bid strategies fighting the budget cap.

  • Budget in the wrong place

    Campaigns capped while weaker ones run free.

  • Findings priced

    Every issue carries the spend behind it, so the client conversation is about money.

The rest of the toolkit

Every one of these is included, on every plan.